A returning artist can be an opportunity to capture patrons’ excitement. The Berkeley Rep was able to drive an additional $81,000 in revenue with Vatic.
The Second City
Aligning pricing with value helped the venerable Chicago comedy club increase average ticket from $33 in 2019 to $54 in 2021.
A blockbuster title deserves premium pricing and Beethoven’s Ode to Joy did not disappoint coming in $50K over budget and completely selling out.
The Music of John Denver
Although they might never sell-out, some titles still have significant value for the patrons who are eager to see them. See how The Music of John Denver made an extra $50,000.