Case Studies

Fran Lebowitz

A returning artist can be an opportunity to capture patrons’ excitement. The Berkeley Rep was able to drive an additional $81,000 in revenue with Vatic.

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The Second City

Aligning pricing with value helped the venerable Chicago comedy club increase average ticket from $33 in 2019 to $54 in 2021.

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Reno Phil

A blockbuster title deserves premium pricing and Beethoven’s Ode to Joy did not disappoint coming in $50K over budget and completely selling out.

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The Music of John Denver

Although they might never sell-out, some titles still have significant value for the patrons who are eager to see them. See how The Music of John Denver made an extra $50,000.

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