Know Your Value

Dynamic Pricing for the

Performing Arts and Ticketed Events

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​Patron Driven Pricing

Insight

We analyze your patrons’ buying behavior to create a road map to success.

Rigor

​We look at your sales every day. Our constant attention to changing trends ensures you sell more tickets and make more money.

Logic

Our 16 proprietary algorithms test your pricing in the real world, moving it up and down based on patron response.

Numbers, we like numbers

16

proprietary algorithms

$4M 

client $ growth 2021

14

year’s experience

3K

performances priced

60%

Subs ATP increase

Results

  • $1.9 million increase in 2021 for The Second City

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  • $88,000 increase for the five-concert run of NY Philharmonic’s Messiah.

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  • 53% cumulative improvement over five years for Charlotte Symphony.

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  • $162,000 over goal for Chicago at Theater Latté Da.

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  • 60% increase in average ticket on subscriptions managed by Vatic.

Case Studies

The 90 Second Demo

Our Partners