CONSULTING | Vatic

CONSULTING

CREATING TOOLS FOR THE ARTS

Vatic's consulting services provide your organization with critical intelligence about your patrons' buying habits, strategy for building more effective subscription and holiday campaigns, and all facets of pricing from discounting strategy to venue rescaling to starting price.

PRICING

STARTING PRICE

Maximize your earning potential from day one with an in-depth analysis your price elasticity. Ensure you are charging patrons what they feel a given title is worth.

VENUE RESCALING

Provides insights into how the connection between what you are charging for seats and how your patrons are buying so that you can provide the best value proposition for every seat in the house. 

PRICE TIERING

Separates your house into pricing tiers so that hard to sell seats are at the lowest end of the scale and premium seats are at the top.

CAMPAIGN STRATEGY

HOLIDAY

Holiday is more and more proving to be an important part of the revenue mix for organizations. You need to build a holiday campaign that ensures you are bringing in as much revenue as possible.

SUBSCRIPTIONS

Subscriptions aren't dead, but they are harder, and require a multi-faceted, year-round approach. From early renewal, to lobby campaigns, to variable data mailers, Vatic brings you the gold standard in subscription campaigns.

TELEMARKETING

Setting up your own telemarketing room to cut you cost-of-sale from 50% to 35% and double your revenue over just the first couple of years

PATRON INTELLIGENCE

LIKELIHOOD TO PURCHASE SURVEYS

Provide directional guidance on how your patrons respond to different titles to better gauge how well they will sell.

IMAGE TESTING

A picture is worth a thousand words, and dollars. Having the right image can make or break a single ticket campaign. Vatic's image testing asks your patrons to respond, and uses their purchasing behavior to inform your choice.

PLANNING

SEASON PRO-FORMA

Help you accurately estimate revenue potential from a given set of titles.